Hello! I’m Kristina, I am a 24-year-old blogger & content creator. I have a Masters Degree in Arts & Lifestyle Journalism from UAL, I live in London but dream of Paris and Marrakesh, and I’m very good at sleeping in.

But as you’ve clicked on my About page, I’m guessing you want to learn more about me and this website. Let me tell you all you need to know.

On this blog, you can find a variety of lifestyle, beauty and travel posts.

Don’t expect to find reviews of foundations and baking powders though, as I don’t use any of those. I love all things skincare, and I prefer to live makeup free or wear very minimal makeup. Unless it’s a special occasion when I go full out and create colourful looks. While working on this blog and in magazines, I have learned a thing or two about skincare. I know sometimes it’s hard to understand what different products do, so I love writing posts that help you understand what all these products are all about, like this one for example.

I moved to the UK from Bulgaria five years ago, and I love sharing my experience, so expect to find a ton on London-related posts. I also love travelling and taking pretty pictures of places, so you will also find stories of my trips here, just like this Puglia one, or this one about Zurich.

You’ll often find me online shopping and spending all the £££ I don’t have on things I don’t really need but LOVE, but who doesn’t do that?!

Some other bits you need to know about me – my favourite colour is pink (groundbreaking, I know), but most of my clothes are black & white. I have been trying to live a healthy life, but I love chocolate too much. I am an (almost) crazy cat lady, love a lazy day of Netflix & chill and a good cup of tea is the way to my heart.

Basically, I am basic. But your favourite kind of basic, amirite?

Follow me on Instagram for daily updates  

Subscribe to my YouTube channel ♡

Come and say hi 

Kristina Ivanova drinking coffee at Vivi restaurant


Brand collabs are great, and I only work with those I genuinely like and use myself. I sometimes receive lovely gifts from brands, and when I feature them over here, I make sure they are marked with an Asterix (*) and disclosed. I also make sure that it is clear when a post is sponsored, or when I am using affiliate links. If we are all honest, the world would be a better place 🙂



  1. February 8, 2015 / 8:47 pm

    You’re named Kaya. So now I officially hate you. I’ve always wanted to be named Kaya. So jealous. lol

    • imkayya
      February 8, 2015 / 8:52 pm

      Ha Ha, well, don’t hate me because my name is Kristina. But I like the sound of Kaya. And it just happened to become the name of my blog. 🙂

      • February 8, 2015 / 8:53 pm

        Ahaha I don’t actually hate you, I just love your name haha. Kristina is a pretty name too. 🙂 (But I am not going to hate you for either, haha) x

  2. imkayya
    February 8, 2015 / 9:00 pm

    You are too sweet haha, thanks 🙂
    I love how I can choose whatever name for the Internet, it makes things so much fun 🙂 Not that I don’t like my own name, because I do. It’s just fun 😛

  3. saryansha
    March 18, 2018 / 12:16 pm

    Gin and Biscuits – that’s an advanced name for a blog, to make it fun, I’d call it: Gin and Cookies!

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